Whole Foods Market, the leading retailer of natural and organic foods, announces the debut of its nationwide Whole Foods Market Do Something Reel Film Festival. The festival will launch April 1, 2011, and travel to 70 cities across the U.S. in celebration of Earth Month. The film festival is a collection of six provocative, character-driven films that focus on food, environmental issues and everyday people with a vision of making a world of difference.
ON COAL RIVER (2010, 80 minutes) Friday, April 15 at 7:30
Post-film Skype Q&A with Cavanagh
On Coal River from filmmakers Francine Cavanaugh and Adams Wood.
A compelling and transcendent narrative on the human costs of coal and strip-mining, this provocative film follows the journey of a former coal miner and his neighbors. Unfolding as a modern-day David vs. Goliath tale, the residents of the Coal River Valley in West Virginia transform from so-called victims to fearless and informed experts on mountaintop removal.
URBAN ROOTS (2010, 94 minutes) Saturday, April 16 at 3:30
Urban Roots from filmmaker Mark MacInnis
This film tells the powerful story of a group of dedicated Detroiters working tirelessly to fulfill their vision for locally-grown, sustainably farmed food in a city cut off from real food and limited to fast food stocked with processed food from thousands of miles away. This group has taken on the enormous task of changing this for themselves, and to understand their story is to understand how we can change it for us all.
BAG IT (2010, 79 minutes) Wednesday, April 27 at 7:30
Bag It! from filmmaker Suzan Beraza
This highly entertaining and eye-opening film follows everyman Jeb Berrier as he navigates our plastic-reliant world. Jeb is not a radical environmentalist, but an average American who decides to take a closer look at our cultural love affair with plastics.
LUNCH LINE (2010, 62 minutes) Thursday, April 28 at 7:30
Lunch Line from filmmakers Mike Graziano and Ernie Park
This deeply affecting film follows six kids from one of the toughest neighborhoods in Chicago as they set out to fix school lunch — and wound up at the White House. Their unlikely journey parallels the dramatic transformation of school lunch from a patchwork of local anti-hunger efforts to a robust national feeding program.
PLANEAT (2010, 78 minutes) Friday, April 29 at 7:30
Post-film Skype with Davies.
PLANEAT from filmmakers Shelley Lee Davis and Or Shlomi
This visually stunning film tells the story of the scientists, farmers and chefs tackling one of the greatest problems of our age: Western culture’s love affair with meat and dairy. Through an extraordinarily personal and mouthwatering culinary journey we discover the wide range of medical and environmental benefits of eating our veggies.
THE VANISHING OF THE BEES (2009, 90 minutes) Saturday, April 30 at 3:30
Post-film Skype with Langworthy.
Vanishing of the Bees from filmmakers George Langworthy and Maryam Heinen
Narrated by Oscar-nominated actress Ellen Paige, this cautionary tale reveals the mystery of the disappearing bees, and the links to industrial farming and our attitude toward the natural world. Starring in this real-life drama is a commercial bee farmer who rang the alarm bell when his bee colonies collapsed and his business was decimated.